A credit is our unit of work. Every job we do has a set credit price, worked out in advance. One credit is roughly the output of one minute of a skilled person's work, done properly by hand. You pay the job's price however we do it, by hand or with a person working alongside our tools. You pay for the job, not for the minutes we spend.
Standard is 840 credits a month for $549. That is the equivalent of 14 hours. Competitive is 1,680 credits a month for $949, the equivalent of 28 hours. See Pricing.
Most local SEO and AEO is sold in one of four ways.
Credits keep the useful part of each. The price is flat, like a retainer. The amount of work is a fixed number, like a package. The work goes where this business needs it most, like hourly work. And because the price of a job does not depend on how fast we work, we are free to do each job the way that does it best.
People do. Every campaign is run by our team, and a person is responsible for every job on it.
Some jobs a person does by hand from start to finish, because they need judgement or a tool simply cannot do them. Some a person does with our tools, sitting at the computer while the tool works through the task and checking it as it goes. Our tools take the slow, repetitive parts, like pulling the numbers or watching a Google Business Profile for changes every day. People decide what gets done, do the work that needs a human, and oversee the rest.
Some checks also run by themselves, every day and every month, to catch anything that stops working. Our team acts on what they find. The tools simply let more of your credits go into the work that needs a person.
Most prices come from our own team's time records, from before we used AI tools. We take the middle figure from many real runs. For example, checking a Google Business Profile for edits and uploads it should not have is 18 credits.
Some prices we set ourselves, where we had too little history or where we set the standard. A written content piece is 90 credits.
A job's price does not change with how long it takes us this time.
Every month starts from the monthly audit of that business.
The credits go in one fixed order: get set up, protect what the business already has, turn more visitors into calls, then bring more people in. Emergencies come first. Then the credits go to the earliest step that is not finished yet, with the cheapest wins first inside that step. See our process.
Content has its own credits: four pieces a month, 90 credits each, which is 360 credits. The rest goes to custom work: 480 credits on Standard and 1,320 on Competitive.
Anything not reached this month moves to the top of next month's list.