Customers now find a local business in two places: on Google, and by asking AI assistants like ChatGPT. We work on both. Every client goes through the same ten steps, in the same order. We never send more visitors to a site that is not ready to turn them into calls, and we never change anything we cannot measure.
One order for every client
Access, a starting point and working tracking come first, then emergencies. Then we fund the earliest step that is not finished yet, with the cheapest wins first inside that step. Nothing jumps ahead because it is easier to sell.
Always on: the daily watch. Every day we look for warning signs, such as a change to your client's Google profile, so a problem is caught the day it starts, not at the end of the month. Everything we watch
Local visibility
People now ask ChatGPT, Gemini, Google's AI Mode and Claude for a local business, as well as searching Google. The AI side matters just as much as Google. The same ten steps prepare your client for both, and we measure both every month.
Why this order
Work on Google and AI answers brings more people to the website. If the website does not turn visitors into calls, the extra visitors are wasted. So we fix conversion first, then work on traffic, and every new visitor after that is worth more.
Tracking comes before conversion, because we need the numbers to prove the conversion work did its job.
The same 1,000 visitors a month
An illustration of the idea, not a forecast for any business.
The ten steps
Phase 1
We get in, take a starting picture and make sure every call and form is counted.
We get into the accounts the work needs: the Google profile, the website, Analytics and Search Console.
Your client gets: no work held up waiting for a login.
We record where your client stands today: rankings, map coverage, visits, calls and leads.
Your client gets: a fair starting point to measure every result against.
We set up and check all ten tracking items, so phone taps, forms and key actions are counted correctly, once each.
Your client gets: numbers everyone can trust, so it is clear what the budget is doing.
Phase 2
Anything on fire gets put out before anything else.
Four things jump the queue: a site hidden from Google, the wrong main category on the Google profile, signs the site was hacked, or a red flag in the live numbers.
Two of these are also in the critical nine (step 8): pages missing from Google, and malware or a hack. When either one shows a real warning sign, it comes here first and never waits in step 8.
Your client gets: the problems that can cost the most, fixed first.
Phase 3
The website's job is to make the phone ring.
We build page templates made to convert, then move the key pages onto them: a phone number and call button always in reach, a short form on every service page, and proof of trust near the top of the page.
Your client gets: more calls and forms from the visitors they already have.
Phase 4
Now every new visitor is worth more, so we go after more of them.
Up to three urgent problems a month that are hurting your client right now, such as a run of bad reviews with no reply, or business details that do not match across the web.
Your client gets: a fast response when something starts to go wrong.
We check the whole site for anything a rival agency could screenshot and hold against you, and anything that makes the site look careless.
Your client gets: a site checked every week and after each new crawl, plus a monthly read by two AI assistants looking at it the way a rival would.
The things that can quietly sink a local business: bad reviews handled, pages missing from Google, new pages not reaching Google, an honest address, the profile pointing at the client's own domain, the map pin in the right place, and no malware.
The site is scanned for signs of a hack every day. A sign of a hack, or the site dropping out of Google, goes straight to step 4.
Your client gets: the costly hidden problems ruled out.
Our full standard of 110 foundation checks for local search, worked through month by month, most important first. It includes the checks that help AI assistants find, trust and quote your client: letting their crawlers in, getting listed on the directories they read, and clear answers on every service page.
Your client gets: steady, compounding gains on Google Maps, in search and in AI answers.
Every month we read the live Google numbers, and we ask ChatGPT, Gemini, Google's AI Mode and Claude the questions your client's customers ask, to see whether they name your client and get the details right. Then the plan follows what is working.
Your client gets: a plan that adapts, not one written once and forgotten.
No room for doubt
A problem sits in one place only. This is the rule that decides, in order.
A check that could not tell is never an emergency on its own. A person looks at it.
The short version
Get in and measure everything properly.
Fix anything urgent before anything else.
Make the site turn visitors into calls.
Bring in more people from Google and AI answers, and adjust every month.
Two weeks to running
Twenty minutes, no pitch. We will walk you through the handoff and show you sample deliverables before you commit to anything.
Pick a time that works. We will ask what you sell, who your clients are, and what has gone wrong before.
Choose a time