Always-on checks that catch problems between reports
Behind every client sits a schedule of automatic checks, running day and night. When one finds a problem, our team hears about it the same day and gets to work. You see what happened and what we did in the monthly report.
- Checks every 15 minutes, every day, every week and every month
- Alerts come to our team the same day
- One plain line in the report about what we did
25 watches on a schedule that never stops
From every 15 minutes to once a month. Here's what runs, and how often.
Around the clock
Every 15Â minutes to twice a day2 checks- Every 15Â minutes: is the website up? Two failed checks and a second look before we call it down
- Twice a day: has the Google profile changed, closed, or been flagged? Has a wave of low reviews hit?
Every day
The daily round9 checks- Has the site been hacked or filled with spam links?
- Is the site hidden from Google by a setting or redirect?
- Has Analytics stopped recording visits or leads?
- Have form leads stopped coming through?
- Have calls dropped off after a normal month?
- Has Google announced an update?
- Has Search Console sent a warning about a penalty, a hack or a copyright claim?
- Has the security certificate or domain name got close to expiring?
- Overnight: has a tracked ranking fallen?
Every few days
A real test lead1 check- Every three days a clearly labeled test is sent through the contact form, to prove the site still accepts it. Many forms have a spam puzzle or a setup we can't test this way, so not every client gets this one.
Every week
The weekly round7 checks- A full check of the site for the mistakes a rival agency would point at
- Fake traffic or bursts of fake form fills
- A fall in leads, or a slide in Google search traffic
- A drop in calls and direction requests from the Google profile
- A drop after someone edited the Google profile
- New negative reviews
- Lead tracking that has started miscounting
Every month
The monthly round6 checks- The Solid Ground foundation checks, each on its own schedule
- Google profile emails about suspensions, removed posts or verification
- The sitemap is in place in Search Console, and submitted if missing
- Map grid scans and ranking checks, once a month in US business hours
- Spam competitors on the map
- Reddit conversations about the business or its trade
A monthly report tells you what happened. These checks catch it while it's happening.
Here's what that looks like in practice.
- Something changes
Say a plugin update adds a setting that hides the site from Google.
- The check spots it
The next morning's daily check finds the hidden setting.
- Our team fixes it
Our team gets an alert, and the setting is put back.
- The report says so
In that month's report the client sees one plain line about what happened and what we did.
Good to know
Some checks need access
Some checks need access to the client's Google Analytics, Search Console or Google profile.
Alerts come to us, not your client
Alerts come to our team, not to you or the client, so nobody gets woken up by a false alarm.
Want this watching over your clients?
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