The gaps a rival agency would point at. We find them first.
Other agencies run quick audits on your clients' sites and send the owner the list. A typo, a leftover test page or a long title tag is enough to start that conversation. SEO Basics checks every client site for what those audits look for, so we see it first and work through it.
- Draft page left liveFound in our weekly checkFixed
- Title tag over 60 charactersFound in our weekly checkFixed
- Typo in the contact emailFound in our weekly checkFixed
- Footer link that goes nowhereFound in our weekly checkFixed
- Copyright year out of dateFound in our weekly checkFixed
How often each site is checked
Every site, every week
Each active client's site gets a full live check at least once every 7 days.
Again on every crawl
It's checked again whenever we crawl the site.
Runs on its own
The check runs on its own, so nobody has to remember to start it.
The mistakes anyone can screenshot
These are the things an owner notices on their own site, and the things a rival puts at the top of a cold audit.
What an owner can see
- Draft, test or copy pages that are live
- WordPress sample pages and 'Hello world' posts
- Duplicate pages whose address ends in -2
- Ad landing pages Google is allowed to show in search
- Code or shortcodes showing as text on the page
- Links that show as raw text instead of a link
- Placeholder text like lorem ipsum, 123 Main St or 'your company name'
- Footer links that go nowhere
- Spelling mistakes and typos in email addresses
- A phone link that dials a different number than the one shown
- A review count on the site that doesn't match Google
- An out-of-date copyright year or a missing privacy page
The same list a rival runs
We run the checks the free SEO tools run, so their red flags are ours to clear first.
What the free SEO tools flag
- Missing, duplicate or overlong titles and meta descriptions
- Pages with no main heading, or more than one
- Thin pages with under 200 words of their own
- Images with no description for screen readers
- Broken pages, broken links, broken images and redirect chains
- Core pages hidden from Google
- Security certificate and HTTPS problems
- A mobile speed score under 90
- Broken business details markup (schema)
- Sitemap and canonical tag problems
- Thank-you pages Google can index
- An old analytics tag still on the site
Keywords and structure
Every service has a page, and every page says what it is.
- A service the business offers with no page of its own
- Service, town and home pages missing their main keyword
- Service pages with no questions and answers
Links inside the site
Nothing important is hidden.
- Pages no other page links to
- Pages buried too many clicks deep
- Services missing from the menu
- Vague link words like 'click here'
- Town pages that aren't linked from anywhere
Site safety
Signs someone else has been in.
- Signs of a hacked site
- A new admin user nobody expected
- A new plugin, or one WordPress has closed
Why we tidy what Google doesn't mind
Not every flag is a Google problem. Some are just the thing a rival screenshots.
Take a long title tag. Google doesn't set a character limit, so a title over 200 characters is no problem for Google.But most SEO tools flag anything over 60 characters as an error, and that error is what a rival shows the owner. So we tidy it up.
Safe fixes go in. Wording waits for a yes.
Quick fixes, signed off and logged
On WordPress sites, our tools make the safe fixes once our team signs off each page, and every change is logged: raw links, clear typos, sample content and links that run through a redirect.
Signed off first
Anything that changes wording or a setting the owner chose gets a sign-off from our team first. Sites we can't edit directly, like Wix, Duda or GoDaddy, go on a list for a logged-in fix.
See what a rival would flag on a business
A free sales audit checks one business's website, rankings and map visibility, in a report with your brand on it.
Free sales audit
Send us one business. You get a white-label report covering a live map scan, real rankings, the website, and what AI tools say about them, in your inbox within 3 business days.
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