More leads from the visitors your client already has
If a site brings in 10 leads a month, we work to make it 20, from the same visitors. That's conversion, step 5 of our 10-step process, and we start it in month one, before SEO and AEO bring in new visitors from Google and AI answers.
- Tracking set up first, so every change can be judged
- Your yes on the first page of each new design
- The before and after rate, after a full month
Why conversion comes first
It's the quickest win there is.
It pays off first
A site that turns more of its current visitors into calls and forms pays off before any ranking moves.
It multiplies SEO and AEO
Every visitor that SEO and AEO bring in later, from a Google search or an AI answer, is worth more on a site that converts.
It's measured
We set up event tracking first and record where the client starts. A change made before tracking exists can never be judged.
The month-one module
What we do, step by step.
- 1
Measure
Set up event tracking and record the starting visit-to-lead rate.
- 2
Build templates
Page templates for the home, service, location and town pages.
- 3
Check them
Each template is checked for design and speed, then reviewed.
- 4
You approve
You approve the first page of each template type.
- 5
Move the pages
The home page, top service pages and contact page move onto the templates.
- 6
Report it
After a full month, the visit-to-lead rate before and after.
Every tactic we use, and when
Getting more leads from the same visitors comes down to small details. Here's every tactic we use on a client's site. Each one goes in only where it fits the business and the page.
Calls
Make calling easy
- The phone number in the header on desktop, where people look first
- Every phone number tappable on a phone
- A bar pinned to the bottom of the screen on phones, with Call and a quick request button
- Text or chat buttons on that bar only when the business really answers them
- Buttons big enough to tap and within easy reach of a thumb
- One number across the site, and each location page showing its own Google listing's number
- Hours and an 'open now' line near the top, when the hours are confirmed
- A 24/7 line beside the phone, for emergency trades that really answer around the clock
- Call first only if the business answers. If not, the request form goes first.
Forms and bookings
Make asking easy
- A short form with five fields or fewer
- Labels above each field, not just faint text inside it
- The right keyboard on phones for phone numbers and email, with autofill
- Clear error messages next to the field that needs fixing
- A short privacy note, and a thank-you message we test
- A form on every service page, not just a link to the contact page
- A booking link on the site and the Google profile, for businesses that take bookings
Trust
Show why they can be trusted
- Two to four trust signals right under the top of the page, picked for the industry
- The Google rating and review count, kept in step with the live profile and shown only when it helps
- Real reviews about that service on each service page, with the name, date and where it came from
- License, insurance or trade credentials near the top of service pages
- A gallery of at least seven of the client's own job photos
- Before and after photos, where that is normal for the trade
- Short case studies of real jobs
- Team or owner photos with names and credentials
- A guarantee near the button, when the business offers one
- How long the business has been running
- At least one thing only this business can show: its method, its materials, a real job
Doubts
Answer what stops people calling
- Questions and answers on each service page about price, timing, area and guarantees
- Questions taken from real forms, reviews and searches, never made up
- Headings written as the questions customers ask Google and AI tools, answered in the first sentence
The page
Guide every visitor to one next step
- One main action per page, picked for the industry: call or get an estimate for trades, book for dental and medical, start an intake for law firms
- A button after every block of text, not just at the top and bottom
- A home page that sends visitors straight to the right service
- Location pages with a map, local facts and the right phone
- Links between each service and the towns where it is offered
Phones and speed
Fast and easy on a phone
- One column on phones, nothing to pinch or zoom
- Pages that show in 2.5 seconds or less for real visitors, answer a tap quickly and never jump around
- Images sized right and loaded only as the visitor scrolls
- Maps and videos that load when tapped, so they never slow the page
- No sliders and no videos that play by themselves
How the changes go in
Real details only
Every review, photo, number and credential on the page is the client's own and checked. If something is missing, we ask for it. We never invent it.
Safely, with your yes
On WordPress sites we make the changes through a working login, after approval, with a full backup first. For other site builders we hand over a ready-to-apply build plan.
Measured before and after
We show where the visit-to-lead rate started and where it is now. Each tactic is checked when the page is built. We don't claim a template caused a change when other things moved too.
See how many leads a site is leaving behind
A free sales audit looks at one business's website, map visibility and rankings, in a report with your brand on it.
Free sales audit
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