How to Price Local SEO Services for Profit

Market rates, margin strategies, and positioning advice—so you can sell with confidence.

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2025 Local SEO Market Rates

We analyzed industry surveys and pricing data to give you a realistic picture of what agencies charge end-clients for local SEO services.

Industry Pricing

What agencies typically charge for local SEO

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Service Level Typical Monthly Rate Source
Basic local SEO
$500 - $1,000 SE Ranking 2025 Survey
Comprehensive local SEO
$1,000 - $2,000 WebFX, SeoProfy
Competitive markets
$1,500 - $3,000 AgencyAnalytics
Multi-location
$2,500 - $5,000+ Industry average
64% of agencies charge below $1,000/month, but agencies with strong positioning and proven results regularly charge $1,500-$2,500+ for comprehensive local SEO.

Where you land depends on:

1

Your agency's positioning and reputation

2

The competitiveness of your client's market

3

The scope of services included

4

Your client's budget and expectations

The Numbers That Matter

White-label SEO works when the math works. Here's what healthy margins look like:
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Foundation Tier ($700 cost)

Your Client Price Your Monthly Profit Your Margin Annual Profit
$1,200 $500 42% $6,000
$1,500 $800 53% $9,600
$1,800 $1,100 61% $13,200

Growth Tier ($1,100 cost)

Your Client Price Your Monthly Profit Your Margin Annual Profit
$2,000 $900 45% $10,800
$2,200 $1,100 50% $13,200
$2,500 $1,400 56% $16,800
White-label SEO margins of 40-60% are considered healthy and sustainable.

Charge More When It Matters

Competitive Markets
A personal injury lawyer in Los Angeles needs more aggressive SEO than a plumber in a small town. Price accordingly.
Multi-Location Businesses
Each location adds complexity. Many agencies charge per-location or offer tiered multi-location pricing.
Premium Client Segments
Medical practices, law firms, and home services in affluent areas often have higher budgets and expect premium service.
Additional Services Bundled
If you're also handling their PPC, web design, or reputation management, the SEO component can be priced as part of a larger retainer.
Your Agency's Reputation
Agencies with strong portfolios, case studies, and testimonials command higher rates. You're not just selling SEO—you're selling trust.

Factors That Justify Higher Pricing

Not all local SEO projects are equal. You can (and should) charge more when:

How to Present Two Options

Pricing Options
Recommended
Growth
$2,000 – $2,500 to client
Comprehensive local dominance + future-proofing

Clients in competitive markets or who want faster results

This includes everything in Foundation, plus AI search optimization and link building to accelerate your results and stay ahead of competitors.

Essential
Foundation
$1,200 – $1,500 to client
Solid local SEO fundamentals

Clients who want steady, reliable improvement

This covers everything you need to build and maintain strong local visibility.

What to Avoid

What to Avoid
1
Racing to the Bottom
Competing on price attracts price-sensitive clients who churn. Compete on results and reliability instead.
2
Undercharging "To Get Started"
Low introductory pricing sets expectations that are hard to raise later. Start at sustainable rates.
3
Hiding the Price
Agencies that are confident in their value aren't afraid to discuss pricing. Transparency builds trust.
4
Promising Specific Results
Never guarantee rankings or traffic numbers. Promise process, deliverables, and commitment—not outcomes you can't control.
5
Forgetting Your Time
White-label handles fulfillment, but you still manage the client relationship. Factor your time into your pricing.

What 10 Clients Looks Like

Here's the annual profit potential at different portfolio sizes:
10 Clients
All Foundation
$1,500 per client
Annual Profit
$104,400
per year
Your Cost $6,300/mo
Your Revenue $15,000/mo
Monthly Profit $8,700/mo
Highest Profit
10 Clients
All Growth
$2,500 per client
Annual Profit
$181,200
per year
Your Cost $9,900/mo
Your Revenue $25,000/mo
Monthly Profit $15,100/mo
That's $15,100 in your pocket every month
10 Clients
Mixed Portfolio
5 Foundation + 5 Growth
Annual Profit
$142,800
per year
Your Cost $8,100/mo
Your Revenue $20,000/mo
Monthly Profit $11,900/mo
This is profit from fulfillment margin alone—before any other services you offer.

What to Say When Clients Ask About Price

"Why does SEO cost this much?"
Say This
Local SEO requires consistent, skilled work across multiple channels—your Google Business Profile, your website, citations across dozens of directories, content creation, and link building. The investment reflects the expertise and ongoing effort required to move the needle in competitive local markets.
"Can you do it cheaper?"
Say This
We could reduce the scope, but that usually means slower results or skipping elements that matter—like link building or content. I'd rather set you up for success than cut corners. That said, if budget is tight, we can start with our Foundation package and expand later as you see results.
"What results can I expect?"
Say This
I can't guarantee specific rankings—no ethical SEO provider can. What I can guarantee is consistent execution of proven strategies, monthly reporting so you can track progress, and our commitment to your success. Most clients see meaningful improvement within 3-6 months.
"I found someone cheaper online."
Say This
You'll always find cheaper options—but cheap SEO is often ineffective or even harmful. We've seen clients come to us after bad experiences with budget providers who used outdated tactics or disappeared after a few months. Our focus is on sustainable results from a team that's accountable.

Ready to Build Your SEO Portfolio?

Book a call to discuss your agency's goals and see if we're the right partner.

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FOUNDATION

$ 700 PER MONTH
  • Good for lower competitive, single location businesses or smaller budgets
  • Ongoing competitor analysis
  • Fully branded turnkey review system
  • Monthly workflow meeting
  • PDF Monthly reporting
  • Direct access to our team via Slack
Get Started
Single-location businesses, standard local SEO needs

Premium Package

$ 1695 PER MONTH
  • Good for competitive markets or multi-location businesses
  • Ongoing competitor analysis
  • 100% increase of work completed over entry package
  • Includes 2 relevant backlinks
  • Fully branded turnkey review system
  • PDF Monthly reporting
  • Direct access to our team via Slack
Get Started

Standard Package

$ 1395 PER MONTH
  • Good for medium competitive markets with upto 2 locations.
  • Ongoing competitor analysis
  • 50% increase of work completed over entry package
  • Includes 1 relevant backlinks
  • Fully branded turnkey review system
  • PDF Monthly reporting
  • Direct access to our team via Slack
Get Started
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