Why Local SEO?

Local SEO is a game-changer for businesses looking to attract
nearby customers and outperform local competitors.

Consumers Rely
on Local Search

Local SEO targets a massive audience of local shoppers who are actively searching online. Nearly half (46%) of all Google searches are seeking local information

This widespread reliance on local search means a strong local SEO presence puts your business in front of the vast majority of potential local customers.

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Google is the dominant platform for these queries, with 87% of consumers using Google to evaluate local businesses in 2022

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In fact, using the internet to find local businesses is now almost universal – 98% of consumers reported using the web to learn about local companies in 2022 (up from 90% in 2019)

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Many do this frequently: about one-third of online consumers search for a local business everyday

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Mobile users tend to act especially fast – 88% of people who search for a local business on a mobile device either call or visit that business within 24 hours

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Customers also actively engage with Google’s local results: 42% of local searchers click on a result in the Google Maps “Local Pack” (the map and listings area at the top of local searches)

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Many go a step further and contact businesses straight from the search results – Google reports that about 60% of mobile users have contacted a local business directly via search results, such as using the click-to-call feature on Google

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Customers also actively engage with Google’s local results: 42% of local searchers click on a result in the Google Maps “Local Pack” (the map and listings area at the top of local searches)

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In total, roughly 5% of all Google Business Profile listing views convert into a user taking action to contact or visit the business

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These figures demonstrate how effective local SEO can be at turning online searches into offline leads and customers.

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Local Search Results
Drive Visits and Calls

Optimizing for local search directly translates into more customer inquiries and store visits. A Google study with Ipsos found 50% of consumers who conducted a local search on their smartphone visited a store within one day (34% for those searching on a computer)

Local Searches Lead
to Higher Conversions

Not only do local searches generate leads – they often lead to actual sales at a much higher rate than general web searches. Consumers who search with local intent are usually closer to making a purchase. Google and Ipsos research confirmed that 18% of local searches on smartphones lead to a purchase within one day, compared to just 7% of non-local searches

In other words, local searchers convert to buyers over 2.5 times more often in the short term. Another landmark study by comScore, Neustar, and 15 Miles found that 78% of location-focused mobile searches resulted in an eventual offline purchase

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Importantly, most of these purchases happened very quickly – 76% of the resulting sales occurred the same day as the search, with many happening within a few hours

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Studies show consumers place a premium on businesses with a strong local online presence: people are willing to pay 22% more for a product or service from a local business that has a positive online reputation and up-to-date information

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A direct outcome of good local SEO management. By influencing in-store visits and purchases, local SEO has a direct, measurable impact on revenue.

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This sentiment is backed up by hard data. According to analysis compiled by marketing researchers, 40% of local SEO campaigns achieve an ROI of 500% or more.

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In other words, 4 out of 10 local campaigns return at least five dollars in revenue for every dollar spent – a remarkable payoff. This outperforms many other digital marketing methods, especially paid advertising channels that often have ongoing costs for each lead. It’s no surprise, then, that in a 2020 industry survey 79% of local marketers rated SEO as an effective channel for their business

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With local search optimization, the investments you make in improving your website, Google Business Profile, and online reviews can continue to generate free organic traffic and customers over the long term.

The combination of relatively low ongoing costs and high conversion rates means local SEO often produces better ROI than other marketing tactics. For local businesses in the U.S., these statistics make a compelling case that money put into local SEO is money well spent, yielding more leads and sales for the budget compared to many alternatives.

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Impressive ROI from
Local SEO Investment

Because local SEO drives high-intent traffic and footfall, it tends to deliver excellent returns on investment. In fact, almost half of businesses (49%) say that organic local search provides them with the best marketing ROI of any channel.

Need More Info? Have questions about local SEO or how to get started? Contact us—we’re here to help you grow your local business!

Why Local SEO?

Consumers Rely on Local Search

Local Search Results Drive Visits and Calls

Local Searches Lead to Higher Conversions

Impressive ROI fromLocal SEO Investment

Consumers Rely
on Local Search

Local Search Results
Drive Visits and Calls

Local Searches Lead
to Higher Conversions

Impressive ROI from
Local SEO Investment